Sales Representative, New Business

As one of Canada’s fastest growing companies, we are looking to give the right individual an opportunity to excel within our organization. We are seeking a dependable and safety conscious Sales Representative  to join our team and contribute to the success of our organization.


Reporting to the Regional Sales Manager, the Sales Representative, New Business, is primarily responsible for generating new business for the Company through identifying and soliciting new customers.  As a brand ambassador, this position drives business success by increasing sales for the organization.  Possessing substantial knowledge of the suite of products and services offered by the Company, the Sales Representative, New Business, uses a consultive approach to sell to businesses or groups of individuals.  The Sales Representative, New Business, is accountable for positively representing the Company in all business endeavours, building trust within business relationships, and is committed to providing the best possible value to clients by suggesting products and services that are best suited to client needs.  This position requires a considerable amount of travel.

Essential Functions:

  • Identify and solicit new clients through various channels.
  • Travel within sales territory to meet prospective and new clientele.
  • Accountable for meeting established sales targets.
  • Negotiate and close sales deals.
  • Visit on-site locations to evaluate the needs of the client or to promote product or service sales.
  • Assess client needs, recommend, or assist in the selection of appropriate products or services that can meet clients’ needs.
  • Emphasize product features, based on analyses of customers’ needs and on technical knowledge of product capabilities and limitations.
  • Answer customers’ questions about products, prices, availability, product uses, and credit terms.
  • Obtain and read blueprints or specifications for estimating project costs.
  • Estimate or quote prices, contract terms, and delivery dates in keeping with Company policies and procedures.
  • Ensure timely submission of estimates.
  • Perform administrative duties including but not limited to updating new client information, keeping sales records, etc.
  • Timely completion and submission of sales report.
  • Attend department meetings as required.
  • Contribute to sales department initiatives.
  • Participates in client turnover meeting with Account Representative in keeping with Company policies and procedures.
  • Research and monitor market conditions, product innovations, market trends, and competitors’ products and prices.
  • Compliance with all Company policies and procedures.
  • Demonstrates courtesy and professionalism with all team members, clients, and homeowners.

Essential Functions continued:

  • Assists Accounts Receivable in the collection of payment on new sales accounts as necessary.
  • Performs ad-hoc projects as directed by the Regional Sales Manager.


Work Environment:  Office, Construction Sites, Residential Homes, Showroom.

Tools:  Cell Phone, Computer, Laser Printer, Calculator, Scanner, Photocopiers.




  • High School Diploma.
  • University Degree in Engineering, Interior Design, or Business or College Diploma in Construction Engineering Technology or Architectural Technology or other program related to the business.
  • Health & Safety Courses/Training: WHMIS and Health & Safety Awareness Training (HSAT).
  • Valid G class Driver’s Licence.



  • 2+ years’ sales experience required – focus on building material or manufacturing sales preferred
  • Previous residential construction experience is preferred.


Physical Abilities:








The ability to lift up to 20 lbs.




The ability to bend at the knees and waist.




The ability to climb stairs.




The ability to walk/stand.




The ability to reach over the shoulder.



Knowledge, Skills, Abilities, and Other Attributes:


  • Knowledge of principles and methods for Sales and Marketing including showing, promoting, and selling products or services as well as sales techniques and sales control systems.
  • Knowledge of principles and processes for providing customer services, meeting quality standards for service and evaluating customer satisfaction.
  • High degree of initiative and persistence.
  • Maintaining challenging achievement goals and exerting effort toward mastering tasks.
  • Negotiation and persuasion skills.
  • Knowledge of arithmetic and other mathematical applications.
  • Strong communication skills – written and oral.
  • Critical thinking skills – using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Complex problem solving and problem sensitivity.
  • Attention to Detail.
  • Analytical thinking.
  • Judgement and decision-making skills.
  • Dependability – reliable, responsible, and fulfills obligations.
  • Stress tolerance – the ability to deal calmly and effectively with high-stress situations.
  • Deductive reasoning – the ability to apply general rules to specific problems to produce answers that make sense.
  • High level of personal integrity.
  • Adaptability/Flexibility.
  • Strong work ethic.
  • Professional/mature demeanor.
  • Ability to cooperate with others.
  • Clean driver’s abstract.


  • Excellent compensation, wage commensurate with experience.
  • Vacation pay.
  • Comprehensive group health coverage for you and your family.
  • RRSP with company matching.
  • Company events.
  • Career development and growth opportunities.

Riverside Millwork Group will provide individual accommodation where needed, keeping in compliance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. Should you require accommodation during the recruitment process, please contact us to make your needs known.

We thank all applicants for their interest, however only those selected for an interview will be contacted. Riverside Millwork Group is an equal opportunity employer. It is our policy to recruit and select applicants for employment solely on the basis of their qualifications with an emphasis on selecting the best-qualified person for the job.


Candidates will be assessed through careful consideration of: 1) their performance during application interviews; 2) their performance on any behavioural assessments, cognitive assessments, and/or driver competency assessments.

Successful external candidates will be subject to criminal record and reference checks as a condition of the employment offer prior to the commencement of employment.


Apply Now

Apply For: Sales Representative, New Business

"*" indicates required fields

Accepted file types: pdf, doc, docx, Max. file size: 10 MB.