JOB SUMMARY: Reporting to the Regional Sales Manager, South, the Senior Marketing Coordinator is responsible for the coordination of marketing activities and initiatives within the organization. Possessing a solid understanding of marketing techniques and keen interest in providing a consistent brand voice for Riverside across all marketing activities, the Senior Marketing Coordinator works closely with other departments to ensure that marketing efforts align with the Company’s overall goals and strategies. This position requires some travel as required.
Essential Functions:
• Coordinate marketing activities and initiatives for the organization.
• Create content using graphic design tools, including video editing, for various digital media platforms with the intent to increase engagement and improve product knowledge.
• Schedule, shoot, and edit photo and video content.
• Assess characteristics of products or services to be promoted.
• Manage and optimize social media accounts.
• Monitor and administer the distribution of incoming leads from website, email, or social media within appropriate internal software platform to appropriate parties.
• Responsible for the weekly reporting of online inquiries to sales conversion.
• Record Marketing expenditures in the departmental budget tracker.
• Responsible for understanding and reporting on Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
• Participate in the development or implementation of online marketing strategy.
• Audit online performance to assess where attention is required.
• Assist in the preparation of monthly and quarterly reporting to management on marketing efforts.
• Order and coordinate the delivery and distribution of all branded merchandise.
• Coordinate all company vehicle decaling through approved vendors.
• Assist in the preparation of brochures, reports, newsletters, and other material including editing digital and printed consumer guides as necessary.
• Stay up to date on home décor and design related industry trends and incorporate into marketing campaigns and strategies.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Collect and analyze Web metrics, such as visits, time on site, page views per visit, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Provides ongoing recommendations for improvement, events, and social initiatives.
• Ad-hoc design work/projects.
• Perform any other duties assigned by your manager.
Work Environment: Showroom; Office; Offsite Locations
Tools: Computer, Scanner, Photocopiers, Cellphone, Software (WordPress, Salesforce, Hootsuite, Pardot, InDesign, and Canva, Microsoft Suite, Social Media Platforms, Internal Programs)
JOB SPECIFICATIONS:
Education:
• High School Diploma.
• Post secondary education in Marketing, Business Administration, or public relations.
Experience:
• 4+ years’ experience in Marketing.
• 2+ years’ experience in content creation, management, and creative writing concepts.
• Previous experience in décor/interior design space is considered an asset.
• Previous experience with Salesforce is preferred.
• Previous experience in graphic design.
Knowledge, Skills, Abilities, and Other Attributes:
• Knowledge of principles and methods for showing, promoting, and selling products or services.
• Knowledge of principles and processes for providing customer and personal services.
• Knowledge of group behavior and dynamics, societal trends and influences.
• Knowledge of Salesforce Software.
• Comprehensive knowledge of social media platforms.
• Comprehensive knowledge of graphic and video editing tools/software.
• Social perceptiveness.
• Strong writing skills and written expression abilities.
• Time management
• Monitoring and coordination.
• Originality and innovation – creativity and alternative thinking to develop new ideas.
• Fluency of ideas – the ability to come up with a number of ideas about a topic.
• Initiative and persistence.
• Attention to detail.
• Judgement and decision-making.
• Professional/mature demeanor.
• Dependability – reliable, responsible, and fulfills obligations.
• Adaptability/flexibility.
Please note this is a 12 month contract.